Have you ever wonderd what it takes to get attention from Pinterest? I’ve been working on Pinterest-marketing for awhile now, and I’ve found 5 things that I believe every blogger needs to know about getting noticed on Pinterest.
Pinterest is such a huge tool for bloggers. All it takes is one image from your blog going viral, and you will see a huge spike in traffic! It can be hard to predict which posts will do exceptionally well on pinterest, and which will get little notice. There have been some times that I pin something, expecting my inbox to be flooded with people re-pinning it, and I’m surprised when it gets only one or two re-pins and that’s all. Then there have been other times where I half-heartedly pin something and I’m shocked when it gets re-pinned so many times that it quickly brings in thousands of pageviews.
I’ve been experimenting with pinterest for awhile now, and I’ve come up with a list of the top 5 ways to get noticed on pinterest. I’ve been implementing all of these, and have seen a huge (and lasting) increase in views since making these simple changes.
- Eye-catching Images – Using great, eye-catching and descriptive images is a MUST. This should be a high quality photo or a text-image you made yourself using a photo editing software, or a combination of the two! In my side bar there is a variety of images that I’ve made using the free photo-editing tools at picmonkey.com There is so much you can do with that program to enhance photos that you have taken, or to create new (royalty free) images of your own. There are all kinds of copyright laws in regard to images found online, so I’ve gotten in the habit of only using my own images. I never want to be stuck using something illegally, so I just create my own, rather than risk doing something wrong!
- Re-pin – If certain posts haven’t seen much action on pinterest in a few weeks or months, go back through and pin them again! This way your new followers will get a chance to see them, and even some of your old followers that may have missed them the first time around. Re-pinning has helped me considerably with my visability on pinterest. You don’t want to do this too much or you will be seen as a spammer, but sprinkling in a few, relevent older posts with your most recent pins is a great way to bring older posts to light. This is especially useful for seasonal posts. Did you write a great 4th of July, or Summer themed post last year? Re-pin in this year and watch what happens!
- Create New Image for Old Posts – This is a big one, and it is responsible for bringing hundreds of pageviews to my site everyday. Review some of your older posts and create new images for them. I recently learned how to use picmonkey to create better images, so I’ve been going through and creating fresh images for these posts that didn’t have an image, or had a very dull photo instead of a bright image rich with descriptive text. For a few weeks I tried to create one new image, for an old post, everyday. This would take 10-20 minutes each, but it has been such a rewarding way to spend my time, as it has brought more new traffic than I ever imagined!
- Describe Your Pin Well – This is a tip that Becky from Your Modern Family gave me, and it has been so helpful! When you push the button to pin your own post write a stellar description for it! It can feel weird bragging on your own post, but this is the description that will be pinned and re-pinned an indefinite amount of times, so choose your words wisely! Instead of just using the name of the post in your description, expound on it and use eye-catching phrases like “fantastic!” or “must-read” and “so helpful!!!!” Whatever you can honestly say about the post that might catch some one’s attention more than just the title or repeating the words that are already on the image.
- Have Quality Content – This one may be a bit obvious, but it bears repeating. People may re-pin an eye-catching image, but if they go to the site and find poor content, broken links, a site that is hard to navigate or, worst of all, a post that has mis-represented itself on pinterest, they won’t be coming back and they will likely delete the pin. Make sure that you are honest with your descriptions/images and be sure that your site is clean and easy to read once they click over!
*Bonus Tip! – Use pinterest link parties like the one hosted here every saturday, for extra exposure for your best pins!!! The link up starts at midnight friday CST! Come join the fun!!!
These are my top 5 tips for getting noticed on pinterest! Each of these things has been helping me a lot, and has kept pinterest as my top traffic source for months now!
What about you? Do you use pinterest to promote your posts?
If you are trying to grow your blog and feeling stuck, Becky and I offer blog coaching. We will go over your site and social media with you and show you where you are doing great and what you should focus on to grow. It’s one of our favorite ways to help bloggers!
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