How to increase your blog’s ad income

Ad income is a great place to start if you are looking to make money blogging. It’s easy to set up, and once you have the ads on your blog you’ll naturally make money as you do everything you’re already doing.

If you have ads on your site and you are hoping to earn more money from your blog’s ads, I’ll walk you through a couple different ways to do that today.

The most obvious place to start with ads on your blog is with google adsense. This is a great place to start because they are popular, they accept most blogs and they are fairly easy to use.

Adsense also has a 100% fill rate, which means they’ll always have a blog showing once you are approved and have the set up, which is awesome!

As your blog grows though, you may find that you are outgrowing google adsense. Moving to an ad network can do huge things for your ad income.

Ad networks

If you have enough pageviews, I would recommend joining an ad network so they can manage your ads for you.

I have worked with several different ad networks myself, and have settled on two that I absolutely adore; Mediavine and Adthrive.

Mediavine requires 25k unique pageviews/sessions a month before they will consider accepting your blog.

Adthrive requires a minimum of 100k monthly pageviews before they will consider accepting your blog.

 

As soon as you reach the minimum pageviews I recommend applying to one of these two networks right away.

These networks will fight to get you the best, highest ad rates and teach you about what ad placements would perform best on your site. They are both very upstanding companies and will help you majorly increase your blog’s ad income.

How to increase your blog’s ad income if you aren’t big enough for the networks

If you are under 25k unique pageviews each month, don’t worry, there are still things you can do to increase your blog’s ad income.

You can do this by creating your own waterfall, or “ad stack”.

This might sound intimidating but it is actually very simple to do. I made a video to walk you through each step of the process.

 

Creating your own ad stack can greatly increase your blog’s income. For example, if you are using just google adsense, some days they might have a stellar ad for you, one that’s giving you a really high RPM (rate per 1,000 views).

But, the next day, they might only have low paying RPM ads to display. Sadness!

Instead of just relying on the ebb and flow of that particular ad company, you combine efforts and get the best of both.

In the video I put Amazon CPM on top my stack and then adsense at the bottom. I did this because Amazon CPM typically has a higher RPM/CPM (adsense and amazon can’t agree on which term to use), so I want to give them the chance to give me a higher paying ad.

I also always keep google adsense on the bottom because they have a 100% fill rate.

That means they always have an ad to show, even if it’s low paying, many other ad companies can’t do that, so adsense on the bottom of the stack ensure I’ll always be earning from my ads.

If you are aiming to build a profitable blog, a blogging friend and I created a framework just for you! It includes more than 50 training videos that cover all the essential parts of building a huge income from your blog. No gimmicks or tricks, just solid training with interviews and videos from dozens of the best bloggers in the industry! You’ll hear their tips about the areas they are strongest in, so you can grow in EVERY area of your blog and not just one!

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