If you are looking to build the social media strategy for your church, Facebook is one of the obvious first places to start. Facebook has 2.13Billion active monthly users and 1.15 billion daily active users. With numbers like these, it’s highly likely that your church members and potential church members are using Facebook.
The first thing you need to do, if you haven’t already is create a Facebook page for your church.
Using a page instead of a personal profile will enable more people to find and follow your church on Facebook, which can get them in the doors of your church!
How to use Facebook for church
Facebook rewards consistency, so if you have been posting once a month or only a handful of times through the month, you may have noticed very little return on your time invested into Facebook. However, if you work hard on posting regularly through the week, after a few weeks you will see Facebook start to show your posts to more and more of your followers and beyond!
Invite your members to like your page
Tell your members that you are on Facebook! You can announce this from the stage, put it on a slide during pre-service or even print it in the bulletin. Letting your members know to find you on social media is a great first step to growing a vibrant Facebook page for your church.
Facebook is a great way to send out announcements about upcoming events to your church members. Oftentimes, people hear announcements they are interested in at church, but they forget important details. Facebook provides a great way for members to be reminded about upcoming things in the life of your church, and easily grab all the information about time and location in a place that they won’t forget!
How to grow your church’s social media page
I want to give you a little warning before we go on – likes on a page are not everything. In fact, for a church page, you may be best served aiming to have around the same number of likes as you do active church members.
The metric you want to look at as you build your page is post reach.
This number can be found in the sidebar of your page underneath your page likes number.
Your post reach is the number of people who have had something from your page show up in their feed this week. For a small church page, it is possible for this number to stay higher than the number of likes you have on your page IF you have church members who are regularly sharing your content to their personal pages.
Post share-able content
Members sharing posts with their friends is a great way to get the word out about your church, which means you need to create content that people can’t help but share on their personal profiles.
One of the most effective ways to get shares on your Facebook posts is to share images with quotes on them. You can use a popular Christian quote, a Bible verse, or even something from the sermon that week. This will help your church members to remember what was talked about on Sunday and give them a way to share what they have been learning with their friends as well.
Do you have questions about growing your church’s Facebook page? Let me know in the comments and I would be happy to help!
Bonus Facebook strategy tip that churches can use: How to get more likes to your Facebook page