Rich pins can be a great way to be seen on Pinterest more, but if you are recipe blogger, you may have noticed that rich pins are showing your full recipe ingredients list on the pin, oftentimes leaving NO reason for pinners to click through to your site to get the full recipe.
Many food bloggers are removing Pinterest rich pins and seeing an uptick in traffic, but there is a better way!
There are a few categories for rich pins; Product pins, Recipe pins, Article pins and App pins.
Instead of deleting your rich pins, you can have the best of everything by switching your rich pin type.
Instead of your full ingredients list appearing on Pinterest, you’ll get your pin description and title instead! These pins still have higher rank in the feed and nice pint titles, so you’ll get all the benefits of rich pins but none of the traffic loss from your pins having so much information on them that they don’t need to be clicked!
This was a fix that the Pinterest community manager shared with us when we asked her about it, so I had to share it with you!
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I hope this tip about rich pins (straight from Pinterest!) will help you increase your clicks to your blog and MiloTree can help you start growing your following too!
Do you have any good Pinterest tips for other food bloggers? Share in the comments!
**Update – This is information I got from a conference where a Pinterest employee was speaking. The way that I understood her answer to the question made me believe it was a simple switch from one type of rich pins to the other, but it seems to be complicated. I am diligently searching for the answer about how to switch, but until then, if you have NOT signed up for rich pins yet, it may be worth signing up for articles instead of recipes. I will update this as soon as I gather more information. I’m so sorry for posting without having the full information about how to switch! I feel there must be a way since that’s what the Pinterest employee recommended, but it hasn’t made itself clear yet. (If you find a way message me, so we can share the love!)
Jennifer - savorwithjennifer.com says
Hi! So glad you posted this! Quick question…..for a recipe, which type of pin should be chosen? Thanks so much!
Paula says
If you choose the recipe pins for rich pins, it will show your ingredients list on the pin. (here’s an example) https://www.pinterest.com/pin/AVgeh2WEvJ7xkkqJUlJ_qcAKa8K6L221vVfd7WHcuJKnU-X2HZxpjWA/
These look awesome, but the problem is that many times this means people won’t need to click through to your blog to get the recipe, if the ingredients make it simple enough. Many food bloggers have taken to disabling rich pins instead.
Another option is to choose “article’ rich pins, and then those pins will show up with a description but no ingredients list.
Here’s an example of that.
https://www.pinterest.com/pin/108156828536515548/
I personally recommend the article rich pins but there are certainly merits to doing it both ways.
Adriana says
Paula, how do you change the rich pin type form recipe to article? Thanks.
Olivia says
I would like to know this as well. I’m a food blogger and my pins are set up for recipe pins. I would like to know an easy way to switch to making them articles. I read that you have to insert a code into your html. Is there an easier way to do this without messing with the code?
Wendy Polisi says
Yes, I was just going to say the same thing. I found a post on Pinterest but it is leaving me clueless as to how to actually install.
kate says
I was about to ask the same thing!
This seems like a great solution, but I can’t find any info on how to do it either.