Rich pins can be a great way to be seen on Pinterest more, but if you are recipe blogger, you may have noticed that rich pins are showing your full recipe ingredients list on the pin, oftentimes leaving NO reason for pinners to click through to your site to get the full recipe.
Many food bloggers are removing Pinterest rich pins and seeing an uptick in traffic, but there is a better way!
There are a few categories for rich pins; Product pins, Recipe pins, Article pins and App pins.
Instead of deleting your rich pins, you can have the best of everything by switching your rich pin type.
Instead of your full ingredients list appearing on Pinterest, you’ll get your pin description and title instead! These pins still have higher rank in the feed and nice pint titles, so you’ll get all the benefits of rich pins but none of the traffic loss from your pins having so much information on them that they don’t need to be clicked!
This was a fix that the Pinterest community manager shared with us when we asked her about it, so I had to share it with you!
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One more Pinterest tip I’ve come to love, is this quick and easy way to grow your following. You may have noticed that it’s harder to gain Pinterest followers than it used to be, thankfully there’s a tool that can help you with that!
MiloTree is an app that is super easy to install on your site and can convert your visitors into followers on Pinterest (and other social media platforms of your choice). I’ve been using MiloTree to help me grow my following for years, and have always been impressed with how much I can customize it – from when the popup appears, to which social media platforms appear when. Try MiloTree here and start growing your Pinterest following right away! (It takes 2 minutes to install).
I hope this tip about rich pins (straight from Pinterest!) will help you increase your clicks to your blog and MiloTree can help you start growing your following too!
Do you have any good Pinterest tips for other food bloggers? Share in the comments!
**Update – This is information I got from a conference where a Pinterest employee was speaking. The way that I understood her answer to the question made me believe it was a simple switch from one type of rich pins to the other, but it seems to be complicated. I am diligently searching for the answer about how to switch, but until then, if you have NOT signed up for rich pins yet, it may be worth signing up for articles instead of recipes. I will update this as soon as I gather more information. I’m so sorry for posting without having the full information about how to switch! I feel there must be a way since that’s what the Pinterest employee recommended, but it hasn’t made itself clear yet. (If you find a way message me, so we can share the love!)