- Get personal – Social media is one way that your fans can get to know you more than they could by just reading your blog posts. Share funny moments from the day or even something you are struggling with that they might be able to relate to (messy kitchen anyone?). I try to be more personal on my FB page than I am on my blog. I talk about what I”m doing during the day, and ask for people’s opinions etc. This gets more people talking, which gives you more visibility and it shows that you want to interact with your fans more than you want to just advertise your blog.
Link in Comments – You’ve probably noticed a lot of Facebook pages posting a status update and then saying *see link in comments* or something similar. We do this because of the way Facebook promotes pages. If you put a link in a status update, only a small fraction of your fans will see that update. Facebook does this so that people will fan pages will pay to promote their updates to more fans. Many of us have found that if we put the link in the comments instead of the status itself we get more than twice as many views. I’ve tried it myself and it has been a huge help for the visibility of my status and links.Update 11/16/13 – Due to changing FB algorithms “Link In Comments” is no longer the easiest way of doing things! Instead, when sharing the link in a status, merely click the ‘X’ that removes the thumbnail preview from the post, and share! For some reason, when done this way, FB promotes the status as much as a normal status without a link! Silly hoops to jump through, but it works! (thanks to the awesome commenter on this post that originally pointed this trick out to me!)
- Images – Images are a big deal! Images are far more likely to be shared by your followers and fans. A shared images means more people seeing your content and hopefully clicking over to “like” your page. I try to share 1 image first thing in the morning, either a funny image or something inspirational, just to start the day off on a good note. Later in the afternoon I like to share an image from a recent post and include a link to the post in the image description. This is one way to sneak around the *link in comments* because Facebook still promotes images, even when they have a link in their description. This can be great, because as your image is shared, your link will be shared as well!
- Shout-out to other pages – If you find a post that you love on some one else’s blog share a link to it and say something like “Loved this post from @Beauty Through Imperfection today! All about How to Grow YOUR Facebook Page!!! Then share the post with your readers (with the link in the comment section of course!). After doing this you could go to the page you are advertising (from your page’s profile) and say something like “I loved this post today!!! sharing it with my followers!” This is a great way to “meet” other bloggers without “spamming them” (when people just drop by and say “hi please like my page”). Chances are they will drop by your page to say thanks, and oftentimes they start following you back and may even return the favor if they see something that really stands out to them.
- Link Ups – I participate in a couple link ups that include FB fan pages every week, but honestly this only gets be between 1 and 5 extra likes a week. Not huge but it’s still a bit more visibility. Dysfunction Junction hosts a huge Facebook Page Link Party every Tuesday and Crafty Spices hosts one on Saturdays
- Interact with other pages from your page – There is definitely a tasteful way to do this, it’s great to interact with people page to page BUT the more likes or comments a status gets from personal profiles (not other pages) the more facebook will promote it to that page’s fans. Because of this, it can be a huge help to pages that you want to support to comment/like using your personal page. Or you can do a bit of both! Sometimes I might “like” a post from my personal profile but then go comment on it from my page. This way, if I’m leaving meaningful or helpful comments from my page then fans of those pages (or the page’s owners) may come over and “like’ my page too!
- Post a lot, but not too much! – I try to share a minimum of 3 blog posts a day but usually no more than 3. I share at least 1 of mine and usually one from another blogger as well. I try to share 1 image, not associated with a certain post or link (as explained above) and 1 more “personal” post or question, asking for fan interaction and seeking their input! The question statuses are definitely one of my favorite things to do because I feel like I get to know my fans when we interact this way and they get to know me as well. It’s a win-win! ;) You don’t want to overwhelm your followers by posting too much all at one time, but keeping active multiple times throughout the day is a good way to interact with followers that may be checking FB at different times. Bonus tip: If you don’t want to be on facebook multiple times day, you could use a site such as hootsuite that allows you to schedule out posts in advance! I’ve never used the site myself, but I have many blogging-buddies that love it!
- Know the best time to post – For this, you just have to play around with posting times. I’ve found that first thing in the morning works best for images and noontime or evening is best for blogpost shares. I have a folder on my computer of images that I’m saving for future use, so I don’t have to spend 15 minutes searching for an inspirational image to share every morning. i just have to log in for a minute and upload it.
- Host a Giveaway – Giveaways are a great way to get people who are already reading your blog, to become fans on facebook AND to find new followers through shares on other social media sites. Oftentimes, giveaways provide a lot of new fans during the giveaway, but many of them leave when it ends! This can be frustrating, but I choose to view it as an opportunity: I have a few days to show these followers what my page is all about and hopefully they will like what they see and choose to stay, if not, that’s okay! I can’t hold it against them if they don’t enjoy my particular writing style or the topics I share about.
- Enjoy it! – Building a page is a slow and tedious task. The best thing you can do is to start interacting with the fans that you have now, and enjoy getting to know them, with that more will come! People want to feel like they are a part of something, and they want to know that you care about them more than the number of fans on your page. Have fun sharing with your fans, and let your page become something more than just a sounding post for your blog posts.
Organic growth is the best, just growing one fan at a time. Those are the most meaningful people that are more than just “fans” or a number on the page.
If you are trying to grow your blog and feeling stuck, Becky and I offer blog coaching. We will go over your site and social media with you and show you where you are doing great and what you should focus on to grow. It’s one of our favorite ways to help bloggers!
- You can see our income reports here, to get a monthly breakdown of how we are making money each month.
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