Our beloved pancake house had us all going for weeks, telling us they’d be changing their name from ihop to ihob.
They they finally let us know that instead of international house of pancakes, they are now the international house of burgers.
Yea…. I’m as confused as you are.
But the internet, as usual, is not disappointing us. Here are the best responses to the ihop/ihob craziness.
Obviously, Wendy’s is coming out number one. If you’ve never followed the Wendy’s twitter account, do yourself a favor and google “Wendy’s twitter roast” you won’t regret it.
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy's (@Wendys) June 11, 2018
and they didn’t stop there…
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.
— Wendy's (@Wendys) June 11, 2018
It’s not just Wendy’s though, WhatABurger came in strong with this comment…
As much as we love our pancakes, we'd never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 2018
Mod Pizza came out of nowhere with this gem
Don't worry, we've still got the p 🍕#ihob
— MOD Pizza (@MODPizza) June 11, 2018
It wasn’t just other food chains having a giggle at the new ihob’s expense.
It’s true… Twitter is my happy place right now.
I’m living for all the other burger restaurants roasting IHOB, these social media teams are for sure sassy teenagers (and I’m here for it)
— lauren ✄ (@laurDIY) June 11, 2018
Obviously Chrissy Teigen wasn’t going to sit this one out.
IHOb is the guy who gets a face tattoo of the girl’s name after 1 date
— christine teigen (@chrissyteigen) June 11, 2018
You know you thought it was either breakfast or bacon.
IHOP: We’re changing it to IHOB
Everyone: International House Of Breakfast isn’t bad
IHOB: BURGERS!!!! pic.twitter.com/4ibvsCQ0z0
— Lil Bruh Bruh (@lilbruhbruh) June 11, 2018
Philip wanted to be sure that we didn’t forget about other brand’s blunders too.
Seeing IHOP change its name to IHOB reminds me of when Netflix changed its name to Qwikster for a minute. 😂😂😂
IHOB is bretty bretty stubid.
— Philip DeFranco (@PhillyD) June 11, 2018
This guy brought up a few other issues, and he’s not wrong.
IHOP: We are changing our name to IHob
Sonic: we are introducing the Pickle Juice Slush
FCC: No more Net Neutrality
Me: #NetNeutrality #ihopnotihob #IHOb #ihop #PickleJuiceSlush #sonic #why pic.twitter.com/b7vP3cneW5
— Society19umass (@society19umass) June 11, 2018
Katie had a happy greeting for *almost* everyone today.
good morning everyone except ihob
— Katiǝ Bridges (@thegreatbridges) June 11, 2018
Hobble on over?
IHOP was cool because it had a nice ring to it. Now instead of getting their customers to ‘hop’ on over to IHOP, they’ll slowly and regrettably ‘hobble’ over to the incredible awkward sounding IHOb.
— Elvis the Alien (@ElvisTheAlienTV) June 11, 2018
Cameron sees it as an inspirational moment…
If IHOP can change to IHOB and start selling burgers
You have no excuse for not doing that dumb idea you had anymore…
— Cameron Magruder (@ScooterMagruder) June 11, 2018
This guy thought the stunt was bad enough to fire a whole marketing team.
Fire your marketing team ASAB
— Boston Guy (@BeardedBoston) June 11, 2018
Another person thought the marketing scheme was a huge FLOP.
Your day might be going badly, but at least you didn't pitch IHOb.
— Elizabeth Hackett (@LizHackett) June 11, 2018
But at the end of the day, I do have to agree with Barbara.
IMO, the iHOb campaign was brilliant marketing.
— Barbara Dunkelman (@bdunkelman) June 11, 2018
We can all agree ihob is ridiculous, but was it a marketing success or a big fat failure? I broke down everything bloggers and marketers can learn from this whole mess right here!
Now the real question… Will you be trying out their burgers or sitting this one out?
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